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Understanding telemarketing
People come to telemarketing with different ideas as to what it is and how it should work. Sfz believes in demonstrating its commitment to this specialised sector by laying out its thinking and approach to potential clients. The following pdfs give a clear background to Sfz's thinking on the key issues.

    
  
  Download this Sfz telemarketing guide.
     Download 1: Why Telemarket? (24k)

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Your patrons are as important to us as they are to you. Find out how our programme respects and enhances your relationship with them.
    Download this Sfz telemarketing guide.

     Download 2: How will my customers react? (16K)

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