Sfz's results - 2007

In 2007, Sfz generated $1.5 million in total sales for a diverse range of theatre companies, symphony orchestras and opera companies.

Our new acquisition campaigns have delivered fantastic results for clients. Overall closing rates for these campaigns range between 9 and 13 percent. For each dollar spent by our clients to acquire new subscribers, they have been able to net an average of $3.00

As well as this, renewal campaigns continue to generate outstanding results. Sfz renewed between 37 and 54 percent of current subscribers when contacted after renewal deadline.

And critically, Sfz campaigns remain as affordable as ever, with the average cost of an Sfz-run campaign averaging 32 cents on the dollar or about $32 per calling hour.

 
Clients: current clients in bold

Orchestras:     Orchestra London     Calgary Philharmonic Orchestra     Victoria Symphony     Thunder Bay Symphony Orchestra    Edmonton Symphony Orchestra    Tafelmusik    Saskatoon Symphony Orchestra   Theatres:     Citadel Theatre     Grand Theatre     Studio Theatre    Alberta Theatre Projects    Vertigo Theatre   Opera Companies:     Calgary Opera    Edmonton Opera   Ballet Companies:     Alberta Ballet     Decidedly Jazz Danceworks   Other:     Surrey House (UK)