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Sfz people
Good callers come from all walks of life. Sfz avoids those with commercial telemarketing experience or even with experience in telemarketing for the performing arts who can prove to be set in their ways. Likely candidates are:
• lucid

 
Sfz training
Sfz training is focussed on the clients' campaign materials and the four elements that lead to success: the ability to
• Qualify leads
• Handle objections

• Answer questions
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• intelligent
• open to    learning
• Have a good    telephone    voice
• Have an    affinity with    the arts

• Close sales    effectively
Sfz's callers
and managers are constantly monitored and coached to ensure effectiveness.

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