Laura Foulger (founder of Sfz) lead the ESO's campaign in 2000. It generated over $500,000 in subscription sales and donations, - doubling sales over any previous ESO telemarketing campaign. Campaigns for Citadel Theatre generated over $350,000, and for Pro Coro Canada quadrupled subscription sales. Laura began her arts career as a ballet dancer.
Jacques
Foulger has a strong project
management, financial and systems development background. As director
of sales for the ESO/Winspear Centre, he organized in-house and external
telemarketing campaigns. Jacques' arts career began as an orchestral musician.
Joan Greabeiel (B.Mus, MBA), Sfz's business development consultant,
has spent the last 12 years in senior arts administration with the ESO
and Calgary Philharmonic. She held top executive roles in Orchestra London
(ON), and Edmonton Opera. Areas of expertise include marketing, finance
and general management. Joan began her arts career as an orchestral musician.
