The benefits of Sfz-run campaigns
  
  • Telemarketing expertise and know-how
  • Experience in the field
  • A consistent and proven methodology for the arts sector
  • Resources management – Sfz manage the logistics of running
     your campaign from beginning to end.
  • Professionalism – Sfz bring some of the best ideas used in
     telemarketing for major arts organizations in North America.
  • Sfz call centre – making small campaigns economically viable.

Everything we do is designed to extract the maximum dollars from the leads provided to us by the client. Every lead is potentially worth a great deal of money to the client. Sfz's approach not only maximises the return on investment for the client, but maximises the number of new subscribers that are attracted to the client’s season. These can be renewed each year at much less cost than acquiring them in the first place and they will stay with the organization for years to come.

Returns
A typical return on an Sfz campaign is $2.50 to $3.00 for every dollar spent. Compare this with a new acquisition direct mail campaign at $1.50 to $2.00 for every dollar spent. Sfz offers this same approach to all clients whether their campaign is conducted from our call centre in Edmonton or from the client’s site.

Smaller organisations
Smaller organizations, with fewer resources and fewer leads need to sustain and expand their subscriber base as much as their larger counterparts. They will find Sfz campaigns both affordable and effective. Look at the results for Pro Coro Canada, Edmonton Opera, Victoria Symphony with an average cost of under 40 cents for each dollar acquired. [Link to COSTS AND RESULTS page]

Customer care
Sfz knows and understands our client's patrons. We know it is not just about making money, it is about building, respecting and enhancing relationships with our client's key supporters in the community. Sfz knows how to balance a strong sales orientated approach with quality customer care.